Getting involved in elections doesn’t make them partisan. The defense of and concern for civil liberties has been central to the resistance to Trump, and the A.C.L.U.’s membership has quadrupled since the President was inaugurated. Yet the app also uses its hit-making powers to give random songs a second life: decade-old singles, such as Mariah Carey’s Obsessed and Jay Sean’s Ride It, have both enjoyed massive popularity spikes thanks to tie-in TikTok dance challenges. Is Getting Involved in Electionsand Reinventing Itself for the Trump Era. That means TikTok can make unknown tracks go stratospheric Old Town Road, Lil Nas X’s country-rap smash, owes its success to a cleverly engineered TikTok challenge. ![]() Forget Spotify algorithms or, shudder, the mass media, nowadays young people are discovering their new favourite tunes layered under bedroom makeup tutorials or films of body-popping GCSE students. Yet since the app’s global launch in 2018, TikTok has carved out another reputation: as a musical tastemaker. ![]() M ention of the video-sharing platform TikTok brings to mind two things: a) the endless torrent of spellbindingly inane 15-second clips created by its gargantuan teen userbase, and b) its ironclad ability to make anyone born before the turn of the millennium feel like a bewildered OAP.
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